FILM
WOMENS AID
CAMPAIGN FILM
As femicide rises in Ireland, one thing is clear: men must help end violence against women. Dead Flower Shop was created by the team at Forsman and Bodenfors for Allianz and Women's Aid to empower men as allies. Launched on Valentine's Day, visitors crossing the threshold to buy fresh flowers for their loved-ones found instead an exhibition of dead flowers—each bouquet honoring a woman killed by her partner.
At the center stood a bouquet of roses, each wilted flower symbolising one of 274 lost lives.
I worked with the team to create a hero omni-platform piece on the event as well as social-first content interviewing men who visited the exhibition.
ENIBAS
CAMPAIGN
Enibas is a family-run jewellery brand based on the sandy shores of West Cork. This film was the hero piece for a full rebrand which I also creative directed. The work included, a comprehensive brand strategy, redesign of the logo and identity, articulation of the brand expression across multiple touch points and a redesign of their packaging to create a 'gram-friendly' full 'unboxing experience'.
This piece, shot on the West Cork coastline tells the story of intergenerational female connections firmly rooted in a warm contemporary Irish landscape.
SWIMirl
HONG KONG ARCHITECTURE BIENNALE 2022 | IMMERSIVE ART FILM
SWIMirl is a cinematic and spatial installation showing at the Hong Kong Shenzhen Bi-City Biennale of Architecture and Urbanism (Hong Kong). Created in collaboration with Robert Bourke Architects an co-produced with Areaman Productions, the piece responds to the Biennale’s theme entitled ‘Seeds of Resilience’. Participants proposed ways that worldwide citizens can cope with contemporary urban challenges such as socio-political flux, global pandemics and the climate and biodiversity crisis.
The immersive digital installation offers a transcendent experience of Dublin Bay for the people of Hong Kong. During the pandemic, Dubliners turned to wild swimming in droves seeking warmth, connection and shared experiences in the cold waters of the Irish sea. It has continued beyond lockdown to become a popular activity for solace and sustenance in navigating life’s pressures - for Hong Kong, a utopia on faraway shores to long for.
SAOIRSE
NOWNESS | DOCUMENTARY SHORT
Dublin is the city in the midst of a building boom with hotels and student accommodation dominating the skyline. With the gentrification of the city, the traditional horse culture is diminishing. Saoirse profiles different generations of men as they struggle to keep their hobbY alive.
VIMEO STAFF PICK
BEST DOCUMENTARY SHORT, KINSALE SHARK AWARDS
SHORTLIST, BEST DIRECTION, IRELAND - KINSALE SHARK AWARDS
SHORTLIST, BEST DIRECTION, KINSALE SHARK AWARDS
SHORTLIST, PASSION PROJECT - YDA'S, CANNES
......AND QUITE A FEW MORE ACTUALLY BUT YOU THE GIST...
WOMAN AND CHILD
SAFE IRELAND | TVC | PROJECTION
"Nollaig na mBan" is the Irish for "Women's Christmas". Celebrated on the 6th of January, the last day of Christmas, it's historically the day women take off to share a whiskey with friends after the hard work in the home over the period. The campaign featured a 60-second short film with 30-second cut downs for broadcast and digital launched on the 6th to raise awareness around coercive control. The campaign also saw the film projected onto Dublin's General Post Office and a domestic home in an affluent suburban area as part of a Herstory light show to bring the campaign into the community. The film was screened on the 9 o'clock news as a feature in the campaign in which I was interviewed along with the Safe Ireland team.
GENEVIEVE
WONDERLAND MAGAZINE | MUSIC VIDEO
Shot on location in London's Barbican on 16mm film, "Dreams" presents Genevieve as vocalist, writer and artist. A performance video with a difference, the stylised concept provides the backdrop to a complex and layered sound suspending reality for a storied message in an urban setting.
AND THE PEOPLE
DAZED DIGITAL | SHORT FILM
Premiering on Dazed Digital and used by the United Nations in support of their Covid Women's Response fund, "And The People" takes inspiration from Kitty O'Meara's viral poem "In The Time of Pandemic". A co-direction piece with New York filmmaker Julia Ngeow, the film features user-generated content from people in over 20 countries and 15 languages. The film was created in collaboration with a remote team between New York, London, Dublin. France and Melbourne.
WINNER MINDFIELD FESTIVAL
OFFICIAL SELECTION - LIFTOFF GLOBAL NETWORK SESSIONS
OFFICIAL SELECTION - REEL POETRY, HOUSTON
* USED BY THE UNITED NATIONS WOMEN'S AUSTRIALIA BRANCH TO SUPPORT THEIR COVID FUNDRAISING
LITTLE BOOTS - EROS
APPLE MUSIC | MUSIC VIDEO
‘Eros’ is based on the Greek form of love, desire, which is described as a verb, something always moving and conflicting. Desire is definitively something beyond reach, the paradox being that in the ultimate possession of it, the power of attraction is lost. The song references the poems of Sappho and her descriptions of eros as a transient state as opposed to a fixed idea.
INNER ISLAND - PEARL EARRING
BRAND VIDEO
A modern interpretation of Vermeer's "Girl with a Pearl Earring" inspired by the aesthetics of still life painting of the middle ages.