London fashion label Joseph wanted a series of Instagram shorts to launch their AW16 footwear collection. Less advertorial, their vision was to create something abstract, sublte and compelling. I took my lead from the interesting shapes of their hemlines this season and a closer look at how a shoe can take on different looks and attitudes depending on what it's paired with. I designed an ambient basound-track nodding to the office environment as workwear was a key inspiration for the season.

Joseph AW16 Footwear Collection
- Social Video Content

PRODUCTION - DIRECTION - CREATIVE DIRECTION - EDITING - SOUND DESIGN