Taking cues from the fitness industry and current exercise trends I worked with the director to devise a synchronised routine based around the spin bike. We wanted to create something sexy and empowering with different body types and ethnicities represented much like you would have in a standard spin class. I took inspiration from high end sporstwear brands to create wardrobe that leant each girl here own distinct style and personality.
FINE ART - DON'T WANNA RUSH
CONCEPT DEVELOPMENT - CREATIVE DIRECTION - STYLING
CREDITS
Director - Ish Sahotay
Producer - Sam Chitty
Executive Producer - Orland Wood
DOP - Rob White
Creative Director - Marion Bergin
Stylist - Marion Bergin
Production Design - Jake Whitelock
Production Company - Biscuit Filmworks