Taking cues from the fitness industry and current exercise trends I worked with the director to devise a synchronised routine based around the spin bike. We wanted to create something sexy and empowering with different body types and ethnicities represented much like you would have in a standard spin class. I took inspiration from high end sporstwear brands to create wardrobe that leant each girl here own distinct style and personality.

FINE ART - DON'T WANNA RUSH

CONCEPT DEVELOPMENT - CREATIVE DIRECTION - STYLING

CREDITS

Director                          -           Ish Sahotay

Producer                        -           Sam Chitty

Executive Producer       -           Orland Wood

DOP                                 -           Rob White

Creative Director           -           Marion Bergin

Stylist                              -           Marion Bergin

Production Design         -          Jake Whitelock

Production Company      -         Biscuit Filmworks