Walkers Snack Differently - Direction
I was approached by ad agency HAVAS to deliver a series of TV stings for prime time slots targeting fashion consumers. The campaign was devised to promote their line of healthier products Snack O'Jacks and Walkers Baked.
The creative played on the idea of dining al desko. To attract a fashion consumer I suggested working with a key look for the season - the colour block, taking Yves Klein blue and the Balenciaga purple as lead colours which would also complement the packs as well as speaking to their target demographic. We designed highly stylised sets representative of women's various roles in society.
We mounted a black magic pocket cinema to our talent and carefully choreographed the movement in our
Director: Marion Bergin
Producer: John O'Sullivan
Production Company: Wannabe
DOP: The Reelists
Talent: Kate Dunne
Art Director: Aoife Dunne
Art Dept: Stephanie Johnson
Make Up Artist: Noeleen Cunningham
Post Production: Element Post
Studio: Not Another Agency