Walkers Snack Differently - Direction

I was approached by ad agency HAVAS to deliver a series of TV stings for prime time slots targeting fashion consumers. The campaign was devised to promote their line of healthier products Snack O'Jacks and Walkers Baked.

 

The creative played on the idea of dining al desko. To attract a fashion consumer I suggested working with a key look for the season - the colour block, taking Yves Klein blue and the Balenciaga purple as lead colours which would also complement the packs as well as speaking to their target demographic.  We designed highly stylised sets representative of women's various roles in society.

 

We mounted a black magic pocket cinema to our talent and carefully choreographed the movement in our

pop-tastic set.

Director: Marion Bergin
Producer: John O'Sullivan
Production Company: Wannabe
DOP: The Reelists
Talent: Kate Dunne

Art Director: Aoife Dunne

Art Dept: Stephanie Johnson
Make Up Artist: Noeleen Cunningham

Post Production: Element Post

Studio: Not Another Agency

Agency: Havas

Client: Pepsi

NOTE - THIS WAS A SERIES OF FOUR VIDEOS. SEE BELOW FOR ALL EDITED INTO ONE.